Converting enquiries into sales
The 3 optimal steps to generating business from the internet…
Measure and manage how your market is responding
No matter how attractive and functional your website might be, if it doesn’t attract new customers it’s really not much use to you.
Using specialist analysis and measurement tools, mango builds a profile on your visitors by observing traffic to your website. We use this information to recommend improvements in design, functionality and content.
Key activities in this phase include:
- Gathering current conversion information
- Analysing your website’s traffic and its activities
- Designing and incorporating improved web pages
- Updating site-related marketing campaigns
- Testing and reviewing new site architecture/content.
How you benefit
- The ability to make informed decisions that will guide any required changes to your site
- Your content and campaigns will become more relevant and successful
- Your conversion rates will increase
- More leads and more customers.
Ongoing monitoring and reviews help keep you in tune with the market and allow you to determine the real value (or otherwise) of your online presence.
Conversion rate optimisation lets you enhance and streamline your site, replacing things that aren’t working with things that will.