Frequently Asked Questions

Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around content on the web. It includes such online communities as blogs, forums, Facebook, LinkedIn and Twitter, to name a few.

A social network is a website, or network of websites, specifically formed to allow end users to communicate directly with each other on topics of mutual interest. This can include the social media sites (such as Facebook, LinkedIn and Twitter), and any common interest groups such as eons.com and friendsreunited.com.

Facebook, LinkedIn and Twitter are not for every business, but for most, they offer great advantages. These include:

• Participation in industry-related conversations - you can find what people are saying about your product or service and engage in conversations with your target audience.
• Online reputation management - keep tabs on what people are saying about your company, make rapid moves to alleviate any negative feedback, and take the opportunity to reward positive feedback - all through connecting directly with your customers.
• Promoting your blog content - this can be done setting up an automatic notice that feeds Twitter each time you publish a new blog post.
• Ask questions, get answers - this is a great way to get community response, and can act as a mini survey for you.

mango’s web research provides feedback on which social networks will generate the greatest market reach for your company.

A search engine is designed to search for information on the World Wide Web. The search results are presented as a list containing links to web pages. The information may consist of web pages, images, videos and other types of files.

Search engine optimization is the process of improving the visibility of a web site or a web page in search engines via un-paid ("organic") search results. The process includes updating hidden web tags, or code, on the web page, and creating search term rich content on the web page. SEO gives a web site web presence via the search engines.

According to Google, site indexing in Google can take anywhere between a week to six months. ‘Relevancy’ and ‘popularity’ are important to your business. This means a credible site that is marketed intelligently.

There could be a number of reasons, the more common ones being:

• Your site doesn’t have enough quality content to entice a visitor back to it. Google is influenced by the quality of the content present on a site.
• You put in large chunks of content in one hit, then leave it for long intervals without refreshing it. This also has to do with content. If you are serious about having a user-friendly site, you follow a strategy to update your content regularly.
• Your site contains duplicate content. Simply put, Google doesn’t like duplicate content.
• You practice keyword stuffing. Google expects you to be focused on pleasing the user with good content. Keyword stuffing is the repeated use of certain words and phrases in the text which takes it beyond making normal sense.

Google is by far the no.1 search engine. Search engine market share research shows Google at 65%, Yahoo at 20%, Bing at 8% and others smaller search engines sharing 7% of the market.* This shows that aiming for Google means aiming for the majority of the market.

And once you follow Google's ranking protocol, you tend to be including elements the other search engines are looking for anyway.

*Search engine usage figures are approximate and taken from State of the Brand, No More Bing Bling, August 09, 2010.

Website traffic refers to visitors arriving at your website.

Website traffic is logged on the web server as visitors arrive, navigate from page to page, click on links, and finally leave. Time spent on pages, where the visitors arrived from, search terms used to find the site, and much more data is gathered.

At mango, we use the data in conjunction with your site’s goals to create an overview your site’s successes and failures. With this information, we can recommend improvements to your site for greater success in turning traffic into customers.

There are a number of reasons. Here are the most common ones:

• Your marketing isn’t matching the website content. People are interested in what your marketing is telling them, but when they arrive at your site they cannot see anything relating to what they wanted to find.
• The content is uninspiring. The content has been transferred from a basic glossy brochure or laid out like a printed manual. With an empty glare and a ‘humph’, the site visitor moves on.
• There are no signals on what to do next. Do I check out some details? Do I look at some samples? Do I make contact? There is a wall of web page with no keys to the next room. This can play as a stop sign and urge them to move on to another site.

With some observations and reviews – via mango - these obstacles can be overcome.

Internet marketing, or online marketing, is the marketing of products or services over the internet by such means as:

• search engine marketing (such as Google Adwords pay-per-click campaigns)
• search engine optimisation (SEO)
• banner ads on specific websites
• email marketing
• social media marketing