Instagram + Facebook : What to expect

instagram-151x300Facebook CEO, Mark Zuckerberg, announced yesterday that Facebook will be acquiring Instagram for $1billion. Currently the world’s most popular mobile photo sharing network, what is in store for Instagram… and for Facebook users?

What is Instagram?

Instagram is simply a platform focused on allowing mobile phone users to instantly upload a photo to share on a given choice of social platforms.

This Forbes interview with Instagram’s CEO, Kevin Systrom, last December outlines the idea and vision behind Instagram:

Just how easy is Instagram to use? Have a look at these 2 step instructions from the Instagram Support Center: Taking and sharing photos on Instagram

Why did Facebook buy Instagram?

Instragram has drawn in 30 million users in only 2 years, uploading a massive 250 million photos every day.  Other photo-based platforms such as Flickr (over 50 million registered users) and the relatively new Pinterest (over 10 million users and growing rapidly) offer very different image sharing experiences, while Instagram remains the only mobile-focused community.

Owning Instagram will not only give Facebook added competitive strength in the social space, but Instagram itself was fast becoming strong competition to Facebook’s mobile presence.

Rafe Needleman from CNET explains why Facebook and Instagram needed each other in his article, Why Facebook paid US$1bn for Instagram.

Where to now?

So, what can we expect in the immediate future? As Facebook users, there will be no direct changes. While for Instagram users, efforts will weigh towards greater features and continued enhancements to the user-experience. This is indicated in this statement taken from Mark Zuckerberg’s timeline:

Now, we’ll be able to work even more closely with the Instagram team…We believe [Facebook and Instagram] are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook. That’s why we’re committed to building and growing Instagram independently…We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.

(Quoted from: Facestagram: Five New Features Facebook + Instagram Could Launch,

Have you been using Instagram? What are your feelings towards the acquisition? Leave a comment in the box below.


  1. Keith Sexton April 11, 2012 Reply

    I believe the ease of use of Instagram, combined with the marketing firepower of today’s social networking sites, will simplify image marketing and branding for business! What say you?

    Will we soon see a plethora of “7 Tips on How to Market Your Small Business Using Instagram” posts all over the web?

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